Alexandra (Ally) Legend Siegel is Senior Vice President and Chief Equality and Engagement Officer at Salesforce where she leads the company’s global equality and talent engagement strategy.

Ally is a seasoned HR, equality, and marketing leader with deep experience driving talent, culture, technology, and industry transformations. As a founding member of Salesforce’s Office of Equality, she returned to lead the equality, employee engagement, brand, recruitment marketing, employee volunteering, and HR customer storytelling & executive comms teams. In her role, she is focused on unlocking engagement, opportunity, and innovation in the future of AI and Agent technology.

In 2018, she was named among Business Insider’s 30 and Under Rising Stars in Tech for her impact and nominated for AdColor's Change Agent Award. She has also been recognized as one of the Top Women in Travel and Hospitality in 2023 for her executive role at Expedia Group, leading company and industry transformation to create equality, access, and innovation for all.

Ally currently serves as a board member for Big Brother Big Sister Bay Area, helping youth achieve their full potential through mentorship, and as the Executive in Residence for Mills College at Northeastern.

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Speaking Topics

Talent and Culture Practices ( Inclusive Talent Practices, Employee Resource Groups, Leadership, Equity, Mitigating Bias, and more)

Branding and Inclusive Marketing

Women in Leadership | Black in Leadership

Creating Access in Technology & Travel

Writing Your Own Job Description