Alexandra (Ally) Legend Siegel is Senior Vice President and Chief Equality and Engagement Officer at Salesforce where she leads the company’s global equality and talent engagement strategy.
Ally is a seasoned HR, equality, and marketing leader with deep experience driving talent, culture, technology, and industry transformations. As a founding member of Salesforce’s Office of Equality, she returned to lead the equality, employee engagement, brand, recruitment marketing, employee volunteering, and HR customer storytelling & executive comms teams. In her role, she is focused on unlocking engagement, opportunity, and innovation in the future of AI and Agent technology.
In 2018, she was named among Business Insider’s 30 and Under Rising Stars in Tech for her impact and nominated for AdColor's Change Agent Award. She has also been recognized as one of the Top Women in Travel and Hospitality in 2023 for her executive role at Expedia Group, leading company and industry transformation to create equality, access, and innovation for all.
Ally currently serves as a board member for Big Brother Big Sister Bay Area, helping youth achieve their full potential through mentorship, and as the Executive in Residence for Mills College at Northeastern.
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Speaking Topics
Talent and Culture Practices ( Inclusive Talent Practices, Employee Resource Groups, Leadership, Equity, Mitigating Bias, and more)
Branding and Inclusive Marketing
Women in Leadership | Black in Leadership
Creating Access in Technology & Travel
Writing Your Own Job Description
Executed Expedia Groups first Afrotech activation and spoke on creating access and inclusion in travel through technology. We elevated Black travel experiences through our Black and Well-Traveled platform, created brand awareness and trust, and increased network of prospective candidates.
Had the opportunity to speak alongside some incredible leaders at the Hotel Council of San Francisco Women in Leadership Forum on imposter syndrome. Imposter syndrome is rooted in fear, fear that is not unfounded. Studies show real inequities across hiring evaluations, performance feedback, and compensation for women and even more so for women of color. We all can do more to create workplaces where everyone can truly thrive.
Northeastern Oakland campus’ first Executive in Residence. Dedicated to creating access into tech, coaching students, leading sessions on impact and equity, and fostering inclusion on campus.
In 2019 we hosted our second annual Racial Equality summit, Representation Matters. During the conference i had the honor of interviewing award winning actress and activist Dascha Polanco. Watch full interview here.
I define inclusive marketing as creating content that truly reflects the diverse communities that our companies serve. It means that we are elevating diverse voices and role models, decreasing cultural bias, and leading positive social change through thoughtful and respectful content.
I set out to create a framework that any content creator, marketer, designer or event planner can use to help create content that resonates with everyone. Read about the 6 inclusive marketing principles on:
The Salesforce Blog
Fortune’s Race Ahead
At Expedia Group, worked to create a platform that centered and elevated the experiences of Black Travelers. Black and Well-Traveled is about access, inclusion, empowerment, and joy.
I was humbled and honored to be named one of the 30 and under rising stars by Business Insider for creating my role as the head of Equality narrative and content at Salesforce to help drive diversity and inclusion in Tech. Read more here.
I’m a trained writer and content creator. I love to use different mediums such as video, blogs, social media, and graphics to tell stories and influence change. Here’s some of the work I’ve led or collaborated on:
Video: Stronger as Allies
Blog: Black History Month: Honoring Voices of the Civil Rights Movement
Blog: New Research: How Leading with Equality and Values Impacts Your Business
Research Report: The Impact of Equality and Values Driven Business
Blog: Equality Visionaries: Q&A with Leading Lawyer and Women’s Rights Activist Cherie Blair
4 Tips for Navigating Your Business in the Culture of Immediacy
Blog: 5 Experiences Your Connected Customers Want for the Holidays
Blog: New State of Sales Research Reveals Big Changes in Strategy and Priorities
“Alexandra Legend Siegel knows what it’s like to walk into a room and see no one who looks like you. Beginning her career as a woman of color in tech startups, she walked into these rooms over and over. Her radical empathy for other underrepresented people in this situation — and her desire to lift these people up — led her to trailblaze her own role at Salesforce focused on creating content that resonates with the diverse communities Salesforce serves. Now, the Equality Narrative and Content Manager and Global President of BOLDforce, Salesforce’s Black employee resource group, has made elevating diverse voices her mission.” Read more here.
Contact me for speaking requests, consulting work, or 1:1 coaching.
Fashion and style is a way to express myself. Photos by:
