Alexandra (Ally) Legend Siegel is Senior Vice President and Chief Equality Officer at Salesforce where she leads the company’s global equality strategy.
Ally is a seasoned equality leader with nearly a decade of experience leading diversity, equity, and inclusion programs. She is a founding member of Salesforce’s Office of Equality, where she established the company’s first equality trainings, reimagined inclusive hiring and promotion processes, launched career programs, instituted industry inclusive marketing principles, and helped create a framework to drive racial equality and justice. She also led the company’s Equality Group strategy, drawing from her previous experience as a global president of BOLDforce, Salesforce’s Black employee resource group.
Previously, Ally served as Vice President and Global Head of Diversity & Inclusion (D&I) - Talent, at Expedia Group. In this role, she drove D&I transformation within the company and travel industry by designing inclusive talent processes, enablement, and content.
In 2018, she was named among Business Insider’s 30 and Under Rising Stars in Tech for her impact and nominated for AdColor's Change Agent Award for her work defining industry-wide inclusive marketing principles.
Ally currently serves as a board member for Big Brother Big Sister Bay Area, helping youth achieve their full potential through mentorship, and as the Executive in Residence for Mills College at Northeastern, providing coaching for students and university leaders on technology careers and fostering inclusion on campus.
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Speaking Topics
Diversity and Inclusion Practices ( Talent Practices, Employee Resource Groups, Leadership, Racial Equity, and more)
Allyship Practices | Mitigating Bias | Addressing Microaggressions
Inclusive Marketing
Women in Leadership | Black in Leadership
Creating Access in Technology & Travel
Writing Your Own Job Description
Executed Expedia Groups first Afrotech activation and spoke on creating access and inclusion in travel through technology. We elevated Black travel experiences through our Black and Well-Traveled platform, created brand awareness and trust, and increased network of prospective candidates.
Had the opportunity to speak alongside some incredible leaders at the Hotel Council of San Francisco Women in Leadership Forum on imposter syndrome. Imposter syndrome is rooted in fear, fear that is not unfounded. Studies show real inequities across hiring evaluations, performance feedback, and compensation for women and even more so for women of color. We all can do more to create workplaces where everyone can truly thrive.
Northeastern Oakland campus’ first Executive in Residence. Dedicated to creating access into tech, coaching students, leading sessions on impact and equity, and fostering inclusion on campus.
In 2019 we hosted our second annual Racial Equality summit, Representation Matters. During the conference i had the honor of interviewing award winning actress and activist Dascha Polanco. Watch full interview here.
I define inclusive marketing as creating content that truly reflects the diverse communities that our companies serve. It means that we are elevating diverse voices and role models, decreasing cultural bias, and leading positive social change through thoughtful and respectful content.
I set out to create a framework that any content creator, marketer, designer or event planner can use to help create content that resonates with everyone. Read about the 6 inclusive marketing principles on:
The Salesforce Blog
Fortune’s Race Ahead
At Expedia Group, worked to create a platform that centered and elevated the experiences of Black Travelers. Black and Well-Traveled is about access, inclusion, empowerment, and joy.
I was humbled and honored to be named one of the 30 and under rising stars by Business Insider for creating my role as the head of Equality narrative and content at Salesforce to help drive diversity and inclusion in Tech. Read more here.
In my role as the lead for Equality Enablement at Salesforce and helping to lead our Black Employee Resource group, BOLDforce, I worked to build a more diverse, inclusive and equitable culture at our company and in our industry. I did this through:
Leading Trainings on Inclusive practice such as Inclusive Language, Inclusive Leadership, Inclusive Hiring, and Inclusive Marketing. I also lead trainings on how to be an ally and understanding unconscious bias. I believe no matter where a person, group, or organization is on their path we can help shift perception, develop empathy, and empower them with tool to drive inclusion in their daily processes. Learn more here.
Hosting Courageous Conversations on topics such as cultural appropriation, racial justice, women’s healthcare, accessibility activism, trans awareness, and more.
Creating Content that helps inspire and educate on the issues impacting our communities and society today. Learn more here.
Building Community helping to foster empowering communities for our most underrepresented groups through our Employee Resource Groups. Learn more here.
During our first-ever Racial Equality Summit, Representation Matters, I had the privilege of interviewing Civil Rights activist, author, and founder of Pod Save the People DeRay Mckesson on how he has used his experience, influence, and voice to innovate in social justice and racial equality. Watch here.
I’m a trained writer and content creator. I love to use different mediums such as video, blogs, social media, and graphics to tell stories and influence change. Here’s some of the work I’ve led or collaborated on:
Video: Stronger as Allies
Blog: Black History Month: Honoring Voices of the Civil Rights Movement
Blog: New Research: How Leading with Equality and Values Impacts Your Business
Research Report: The Impact of Equality and Values Driven Business
Blog: Equality Visionaries: Q&A with Leading Lawyer and Women’s Rights Activist Cherie Blair
4 Tips for Navigating Your Business in the Culture of Immediacy
Blog: 5 Experiences Your Connected Customers Want for the Holidays
Blog: New State of Sales Research Reveals Big Changes in Strategy and Priorities
“Alexandra Legend Siegel knows what it’s like to walk into a room and see no one who looks like you. Beginning her career as a woman of color in tech startups, she walked into these rooms over and over. Her radical empathy for other underrepresented people in this situation — and her desire to lift these people up — led her to trailblaze her own role at Salesforce focused on creating content that resonates with the diverse communities Salesforce serves. Now, the Equality Narrative and Content Manager and Global President of BOLDforce, Salesforce’s Black employee resource group, has made elevating diverse voices her mission.” Read more here.
Contact me for speaking requests, consulting work, or 1:1 coaching.
Fashion and style is a way to express myself. Photos by:
